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e-Publication Topics

Key Performance Indicators:
You can only manage what you can measure. And you must measure the right things to be an effective business manager. This paper discusses how to define your business key performance indicators. As those indicators are not merely performance score cards, the paper shows you how to use them to expand your management capacities.

4 Ways to Grow Your Business:
There are many ways to grow a business, but we believe there are four essential strategies that are a must-learn. Doing anything less means you are missing out on invaluable opportunities. This paper discusses the four methods in detail and how to harness them to generate synergy in growing your business.

Managing Your Cash Flows:
A business that has good products and systems still can have a "cash crunch" even if it's profitable. Why? Poor cash-flow management. This paper discusses how to manage cash flows so you won't experience the stress associated with such a "cash crunch."

Perceived Difference and Unique Core Differentiators:
People buy value and people make their purchasing decisions based on perceived difference. You must provide and articulate both to win business. This paper discusses consumer behavior and how to make your business stand out in the market place. It in particular shows you how to create and cultivate your business' unique core differentiators.

Using Guarantees to Generate More Business and Improve Operations:
Using guarantees is a great way to dispel possible doubts of your products or services from potential customers. It is also a critical management tool that helps you on product quality and operation procedures. The paper teaches you the different techniques of utilizing guarantees.

How to Use Databases to Grow Your Business:
Your customer database could be your most valuable asset. This paper discusses how to develop and utilize the database to tap into a gold mine that sits right under your roof.

How to Attract and Retain Good People:
Having a great team in your business is a must for your success. Yet there is still a war for great people even in an economic downturn. This paper provides insight of what good people are looking for from their employers so you will know the actions to take to win the war.

Price: Is It Really an Issue?
Believe it or not, price is not the main factor for most people when they make a purchase. This paper shows you how to educate your customers to focus on the value they receive instead of just the price. After all, everyone gets what he paid for.

Work ON your Business, not IN it:
Are you slaving away in your everyday operations? Then you are working IN your business too much. This paper discusses how to work ON your business and reduce your working hours while elevating the value of your business as well as the quality of your life.

 


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